Designing for Retail by Lisa Davidson

Collaboration with Kay McGowan of A Curated World in Somerville, led to an afternoon of creating lavender sachets (who knew, we both sew!) and shopping the beautiful leather goods.

 Shop sign design for A Curated World. We leveraged the inky-handmade stamp-on-oaktag feel found throughout the store. Shown here is the design in comp form. Hoping to see this baby live and printed in a few weeks!

Shop sign design for A Curated World. We leveraged the inky-handmade stamp-on-oaktag feel found throughout the store. Shown here is the design in comp form. Hoping to see this baby live and printed in a few weeks!

Artist Profile: Melissa Clarke of Petite Boutons Jewelry by Lisa Davidson

Meet Melissa. Melissa (aka "Buttons), founder of Petite Boutons Jewelry.

 Melissa and her beautiful one-of-a kind collection. Making a live appearance at the Somerville Flea Night Market.

Melissa and her beautiful one-of-a kind collection. Making a live appearance at the Somerville Flea Night Market.

Melissa is an Art Therapist who has been working with youth and families in the Somerville area for many years. She started making jewelry in college. She's an expert with creating effortless beauty from found objects. I really don't know how she does it! Everything is filled with light humor and joy, with just the right touch of drama.

Melissa needed a website to showcase her Petite Boutons collection. Creating portfolios for artists can be wonderfully straightforward. Especially for someone like Melissa. She knows what she's about and everything she makes has a story.

We blocked a few hours on a Friday afternoon for a photoshoot of a few feature pieces. From there, we assembled a website. Websites are never done. The biggest (most important) step is knowing what you want to say, and building the most basic elements that convey that message. Minimalism really. The fewest number of brush strokes that create the painting.

See Melissa's work at PetiteBoutons.com

 

PetiteBoutons.com 

 Somerville Flea, Union Square Night Market, July 2017 (Melissa and her momma)

Somerville Flea, Union Square Night Market, July 2017 (Melissa and her momma)