MAGAZINE
       
     
Package Feature
       
     
Booklet
       
     
Booklet
       
     
Brand Rollout
       
     
davidsonflyer brochure 5b-2.jpg
       
     
Brand Rollout
       
     
Label System
       
     
Label Anatomy
       
     
Perfect Binding
       
     
Style Guide
       
     
New Customer Experience
       
     
Mobile Feature Design
       
     
Interface Design
       
     
Drag-and-Build Feature
       
     
Conference Stickers
       
     
Chalk Mural
       
     
Chalk Mural
       
     
MAGAZINE
       
     
MAGAZINE

Concept (lifestyle and home design magazine for people fed up with living costs) Logo, Page layouts, Typography. I'm a fan of good typographic research and application. It's a much about the usability as the life it breaths into the story.

Package Feature
       
     
Package Feature

Not only am I designer, and custom letterer, I'm also an editor (well, for this double-spread at least).

Booklet
       
     
Booklet

Slightly Hidden, A Little Bit Off—10 Things You Need to Know About GMO. Table of Contents.

Booklet
       
     
Booklet

Slightly Hidden, A Little Bit Off—10 Things You Need to Know About GMO. A 20-page design summarizing ten important subtopics regarding GMO foods.

Brand Rollout
       
     
Brand Rollout

This album-size gate-fold brochure is created to rollout a rebrand to an in-house marketing team. Logo is a modern abstraction of an A and a B (the airline's name acronym).

davidsonflyer brochure 5b-2.jpg
       
     
Brand Rollout
       
     
Brand Rollout

Gate fold reveals the story behind the logo form (geared towards bringing info to an in-house team, not consumers).

This brochure was designed to align and inspire the airline's in-house marketing, sales, brand and management teams. Brochure opens to a 24" x 36" poster. The inside is filled with examples (logo lockups, advertising applications, concession packaging, and plane wrap). 

Using a poster gives the rollout initiative a much needed physical presence. This sends a message of approval and permanence to all the teams involved.

Label System
       
     
Label System
Label Anatomy
       
     
Label Anatomy
Perfect Binding
       
     
Perfect Binding

I dig craft (as soon as learned there's a right glue). Oi! The trials that get us to valuable knowledge.

Style Guide
       
     
Style Guide

Product identity for Intuit QuickBase

New Customer Experience
       
     
New Customer Experience

Dashboard design to guide new customers through the complexities of database application building.

Mobile Feature Design
       
     
Mobile Feature Design

Visual illustration of how complicated desktop features can pare down for small-screen use.

Interface Design
       
     
Interface Design

Low-cost design strategy for relating the look of QuickBase with the look of other products across the Intuit brand. 

Drag-and-Build Feature
       
     
Drag-and-Build Feature

Helping customers create DIY databases with drag-and-tinker build features.

Conference Stickers
       
     
Conference Stickers

Series of stickers. Each one promotes a pillar of experience design. Stickers geared towards small business professionals curious about software design.

Chalk Mural
       
     
Chalk Mural

Series of large-scale chalk murals for promoting team social events.

Chalk Mural
       
     
Chalk Mural

Series of large-scale chalk murals for promoting team social events.