Concept (lifestyle and home design magazine for people fed up with living costs) Logo, Page layouts, Typography. I'm a fan of good typographic research and application. It's a much about the usability as the life it breaths into the story.

Not only am I designer, and custom letterer, I'm also an editor (well, for this double-spread at least).

Slightly Hidden, A Little Bit Off—10 Things You Need to Know About GMO. Table of Contents.

Slightly Hidden, A Little Bit Off—10 Things You Need to Know About GMO. A 20-page design summarizing ten important subtopics regarding GMO foods.

This album-size gate-fold brochure is created to rollout a rebrand to an in-house marketing team. Logo is a modern abstraction of an A and a B (the airline's name acronym).

Gate fold reveals the story behind the logo form (geared towards bringing info to an in-house team, not consumers).

This brochure was designed to align and inspire the airline's in-house marketing, sales, brand and management teams. Brochure opens to a 24" x 36" poster. The inside is filled with examples (logo lockups, advertising applications, concession packaging, and plane wrap). 

Using a poster gives the rollout initiative a much needed physical presence. This sends a message of approval and permanence to all the teams involved.

I dig craft (as soon as learned there's a right glue). Oi! The trials that get us to valuable knowledge.

Product identity for Intuit QuickBase

Dashboard design to guide new customers through the complexities of database application building.

Visual illustration of how complicated desktop features can pare down for small-screen use.

Low-cost design strategy for relating the look of QuickBase with the look of other products across the Intuit brand. 

Helping customers create DIY databases with drag-and-tinker build features.

Series of stickers. Each one promotes a pillar of experience design. Stickers geared towards small business professionals curious about software design.

Series of large-scale chalk murals for promoting team social events.

Series of large-scale chalk murals for promoting team social events.