About Lisa
Hello, and welcome to my design portfolio. My name is Lisa Florence Davidson, I'm a Boston-based product designer, with a background in experience design, graphic design and brand. I'm also an innovation catalyst.
I've designed everything from complicated software-platform interfaces at Intuit, to award-winning promotional experiences for IKEA.
My design approach is business-goal driven, with a dose of intuition (because experiences are designed for people, not machines). Here's a short list of some of the industry methods I work with:
Vision statements
Personas
Journey maps
Analogous experiences
User flows
Wire frames
Pattern libraries, Design systems, Brand guides and Style guides
Mood boards, Story boards,
Agile (Scrum)
Working knowledge of a variety of frameworks (for collaboration with development teams)
Recent personal projects are centered around typography, and learning through movement and tactile play.
I believe in design systems (effective for orienting customers to your product, great way to get new releases out quick), and the Don't-Make-Me-Think model of design.
I love problems. Problems beg for exploration, understanding and solving.
