Give me your product problems
Hello, and welcome to my design portfolio. My name is Lisa Florence Davidson, I'm a Boston-based designer, with a background in experience design, graphic design and brand. I'm also an innovation catalyst.
I've designed everything from complicated software-platform interfaces at Intuit, to award-winning promotional experiences for IKEA.
My design approach is business-goal driven, with a dose of intuition (because experiences are designed for people, not machines). Here's a short list of some of the industry methods I work with:
vision statements
journey maps
user flows, wire frames
personas
analogous experiences
pattern libraries, design systems. brand guides and style guides
mood boards, story boards,
Agile (Scrum)
working knowledge of a variety of frameworks (for collaboration with development teams)
My latest personal projects are centered around typography, and learning through tactile play.
I believe in design systems (effective for orienting customers to your product, great way to get new releases out quick), and the Don't-Make-Me-Think model of design.
I love problems. Problems beg for exploration, understanding and solving with teams.
Lisa's Skills & Experiences
