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Lisa Florence Design

Lisa Florence Design
  • Work
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  • About

Personal Projects

A few areas I’ve nerded out on in my spare time (in other words, a fun way to get to know me without NDA restrictions)

Letter-learning objects

I designed and manufactured these blocks. Another creation for my play-as-learning series.

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A tiny house mag

Hit The Roof
Hit The Roof

A magazine about design innovation in response to problems around affordability and quality of life.

Second Issue
Second Issue

Rural living and reclaimed architecture.

Infographic
Infographic

Triple-page fold out detailing various configurations in Yolanda Pila’s Madrid home.

Business Cards
Business Cards
Table of Contents
Table of Contents
Feature Article
Feature Article

My editorial design is based on the story of Yolanda Pila and her amazing Madrid home. The lettering is wonky and angular with modularity and movement.

Package Feature
Package Feature

This spread features my lettering, layout and content-selection capabilities.

Feature Article 2
Feature Article 2

This article features Brad Kittel, a remarkable Texas tiny-house artist. Kittel owns numerous warehouses choc full of salvaged house parts.

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Logo Design
Logo Design

Responsive and reconfigurable, and recognizable.

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An airline design

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Plane Design
Plane Design

Clear and direct, just like your travel experience should be.

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Letterpress

Inspired by the TJ Lyons Collection at MassArt, Boston, MA.

Exercise 2, Valentine
Exercise 2, Valentine

Neutral Milk Hotel Lyric set in 30 pt Arrighi, with ornamental border.

Exercise 1, Text Block
Exercise 1, Text Block

Typesetting

Systems & Details
Systems & Details

This Arrighi font beautifully showcases a swash that breaks the bounding box! If this were code, what would happen? Well, luckily side bearings (which exist in metal type), also extend to digital typography.

Letterpress
Letterpress

Ironically, it was through the art of letterpress and old-fashioned typesetting, that I truly began to understand the fundamentals of web-based typography. Typography, like code, is a system. Every element is thoughtful, intentional, and created to work together.

Project Summary
Project Summary

Here’s a short description I wrote (and set in 11pt type) about a relating project— The Letterpress Puzzle.

Box Set

Quantic Box Set
Quantic Box Set

This is a boxset I created to explore my fascination for Will Holland, a British DJ and musician better known as Quantic. This project is a set of six 45s, packaged in an easy to access accordion folder, safely tucked into an acrylic case for travel. The case included a 45 adapter, branded with the artist’s logo.

Box Set Spine
Box Set Spine

Booklet and six 45s inside.

Booklet
Booklet

This page features song information.

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Drop-cap Q
Drop-cap Q

The 45 adapter in use

Seeing in the Dark
Seeing in the Dark

We can’t see color without ample light, so every record is given an unique label pattern. This aids with quick identification in low-lit places.

Track Listing
Track Listing

The acrylic packaging has little windows so you can easily see what’s inside.

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The Patterns
The Patterns

All patterns in this set are based on the incredible tile floor patterns found through Colombia—the country that inspired Quantic’s music for this box set…with all that dancing, “If floors could talk!”

Packaging
Packaging

Six 45s are snuggly tucked into an accordion folder when closed. Expanding the folder changes the tension, and allows for easy record removal. I believe in convenience, and for DJing this means being able to safely grab a 45, single handed.

Scene-comparison Movie Website

2001, Scene Comparison Site
2001, Scene Comparison Site

This site is an artistic interpretation, based on the narrative of the Stanley Kubrick film, 2001: A Space Odyssey.

Map of Locations
Map of Locations

The first screen is geography based navigation of key scenes. In this example, the location of Space Station is activated. The sub menu reveals choices for specific film scenes that take place here.

Space Station
Space Station

From the previous screen, the viewer clicked “space station” to reveal a more-detailed summary of scenes from this location.

Lounge Scene
Lounge Scene

Here is a specific-location landing page. The visual focus is a scene clip. Secondary information is a written summary of key plot points, and potentially related scene for comparison.

Scene Comparison B
Scene Comparison B

Two scenes, side by side. Each scene features a short description, and timeline slider, for easy queuing. The most unique aspect of this interface design is the player bar.

Scene Comparison A/B
Scene Comparison A/B

I came up with this unique player-control system that allows viewers to control either clip independently, or simultaneously. In this view the entire bar is yellow, which means the play-button will control both the clips in unison. If you want to deactivate either scene, you can click on the corresponding half of the yellow play bar, or on the corresponding location icon in the right column.

Scene Comparison, Features
Scene Comparison, Features

Clicking the icon at the top right of the global bar, triggers a drawer-like panel of directive scene topics to take not of.

Scene Comparison, Postures
Scene Comparison, Postures

Each scene features a group gathered around a “watering hole”. The blue highlight illuminates the similarities with hominid and Dr. Smyslov.

Scene Comparison, Set Design
Scene Comparison, Set Design

Are the shapes of rocks and chairs deliberately similar, or merely a coincidence?

Scene Comparison A
Scene Comparison A

The Watering Hole scene is active, the Lounge scene is paused, and deactivated.

Global Nav, Compare
Global Nav, Compare
Scene Comparison Page
Scene Comparison Page

A variety of scene comparison pairings featured on this site.

Scene Comparison
Scene Comparison

Another example of what a scene-comparison page could look like with alternate content.

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How did I come up with this?
How did I come up with this?

This website is the result of a student project. The assignment: take the narrative of 2001, extract data points of your choice. Design a site that allows a viewer to explore these data points. The data I selected related to strong visual symbolism, structure and theme. Therefore, I designed a scene-comparison product. Here are some of my process sketches that helped me reach my final concept.

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Back to Personal Projects
davidson_puzzleTest.JPG
0
Kerning-learning objects
IMG_1568.JPG
5
Letter-learning objects
Hit The Roof
12
A tiny house mag
Davidson_BrandingSample_StudentWork.jpg
6
An airline design
Davidson_Newspaper_REVISED_Spreads3.jpg
0
Research + story
Exercise 2, Valentine
5
Letterpress
Quantic Box Set
11
Industrial Design
2001_BROWSE -TOP LEVEL.jpg
19
Scene-comparison Movie Website

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