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Lisa Florence Design

Lisa Florence Design
  • Work
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  • About

Personal Projects

A few areas I’ve nerded out on, in my spare time, in recent years…

Letter-learning objects

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A tiny house mag

Hit The Roof
Hit The Roof

A magazine about design innovation in response to problems around affordability and quality of life.

Second Issue
Second Issue

Rural living and reclaimed architecture.

Infographic
Infographic

Triple-page fold out detailing various configurations in Yolanda Pila’s Madrid home.

Business Cards
Business Cards
Table of Contents
Table of Contents
Feature Article
Feature Article

My editorial design is based on the story of Yolanda Pila and her amazing Madrid home. The lettering is wonky and angular with modularity and movement.

Package Feature
Package Feature

This spread features my lettering, layout and content-selection capabilities.

Feature Article 2
Feature Article 2

This article features Brad Kittel, a remarkable Texas tiny-house artist. Kittel owns numerous warehouses choc full of salvaged house parts.

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Logo Design
Logo Design

Responsive and reconfigurable, and recognizable.

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An airline design

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Plane Design
Plane Design

Clear and direct, just like your travel experience should be.

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Letterpress

Inspired by the TJ Lyons Collection at MassArt, Boston, MA.

Exercise 2, Valentine
Exercise 2, Valentine

Neutral Milk Hotel Lyric set in 30 pt Arrighi, with ornamental border.

Exercise 1, Text Block
Exercise 1, Text Block

Typesetting

Systems & Details
Systems & Details

This Arrighi font beautifully showcases a swash that breaks the bounding box! If this were code, what would happen? Well, luckily side bearings (which exist in metal type), also extend to digital typography.

Letterpress
Letterpress

Ironically, it was through the art of letterpress and old-fashioned typesetting, that I truly began to understand the fundamentals of web-based typography. Typography, like code, is a system. Every element is thoughtful, intentional, and created to work together.

Project Summary
Project Summary

Here’s a short description I wrote (and set in 11pt type) about a relating project— The Letterpress Puzzle.

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Back to Personal Projects
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0
Kerning-learning objects
IMG_1568.JPG
5
Letter-learning objects
Hit The Roof
12
A tiny house mag
Davidson_BrandingSample_StudentWork.jpg
6
An airline design
Davidson_Newspaper_REVISED_Spreads3.jpg
0
Research + story
Exercise 2, Valentine
5
Letterpress

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