Software Product Design
QuickBase—the robust cloud-based platform software of Intuit was full of brains, and no aesthetic beauty. My team and I were instantly won over by her intellect and fascinating depth of capabilities. Our design goal was to give QuickBase one persona so that our customers could effortlessly "intuit" how to build their own databases, exactly as they needed them to be. With this came cohesive layout structures, information hierarchy, and responsive layouts.
The design approach centered around; user personas, a vision board, our brand story, defining our unique design principles, and a pattern library.
App Building and Customer Permissions
One of the largest pain points I observed in our customers, was moving from one application to another. It was cumbersome, and didn't offer the "work in multiple apps without losing your place" model that we had promised. I created a series of these sketches to resolve that issue. What you see here is high fidelity so that we could begin user testing and gain insightful feedback.