Software Product Design
QuickBase, the highly-complex cloud-based platform software of Intuit, needed a makeover. This product was rich with features and capabilities that our enterprise-level customers could not live without, and our smaller customers could not understand. QuickBase offered a GUI which was rare in the database-platform industry, but it had no aesthetic appeal, making it feel overly complicated and difficult to interact with. It also had no POV when it came to interactions and patterns, making learning a big source frustrating for new users. This caused a ripple-effect of concerns when high-level corporations needed to roll out their QuickBase creations to their organizations.
My team’s design goal was to give QuickBase one persona so that our customers could effortlessly "intuit" how to build their own databases, exactly as they needed them to be. With this came cohesive layout structures, information hierarchy, and responsive layouts.
The design approach centered around; user personas, a vision board, our brand story, defining our unique design principles, and a pattern library.
The result: We gained the attention of our organization and the Intuit Executive Team, who previously did not grasp the potential of QuickBase (many people thought it was only an internal tool). We created a partnership with the Corporate Brand teams as well as our Style Guide team.
First issue—internal awareness and budget approval.
Solution—show the organization the impact even the simplest changes could bring. Allow imagination to unleash.
App Building and Customer Permissions
One of the largest pain points I observed in our customers, was moving from one application to another. It was cumbersome, and didn't offer the "work in multiple apps without losing your place" model that we had promised. I created a series of these sketches to resolve that issue. What you see here is high fidelity so that we could begin user testing and gain insightful feedback.